Overview
KPIs, revenue, and funnel performance
Custom Date Range
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Revenue
$0
Net revenue for selected period
Contracted
$0
Pending
$0
Profitability
7D
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Gross Margin
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Gross Profit
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Total Expenses
Revenue Breakdown
Front-End
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Setup & onboarding
MRR
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Recurring payments
Back-End
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Upsells & add-ons
Net Revenue
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After refunds ($0)
Monthly Revenue
Revenue by Month
| Month | FE | MRR | BE | Net |
|---|
Expenses Breakdown
Marketing
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Ads, tools, creative
Labour
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Team & contractors
Overhead
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Software & subscriptions
Other
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Miscellaneous
Expense Distribution
Expense Summary
Total Expenses
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Expense Count
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Avg Daily Burn
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Revenue : Expense Ratio
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YTD Revenue
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YTD Expenses
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YTD Gross Profit
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Gross Margin
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Monthly P&L
| Month | Revenue | Marketing | Overhead | Labour | Other | Total Expenses | Gross Profit | Margin | |
|---|---|---|---|---|---|---|---|---|---|
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Monthly Profit Trend
Monthly Target
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Revenue (CAD)
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/
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Status
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Projected End-of-Month
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at current trajectory
Targets
Spend & revenue in CAD. Avg close in USD. FX live.
1 USD = — CAD
Saved ✓
Cost per Lead
→ Total Leads
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Book Rate
→ Demos Booked
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THE LEVER
Show Rate
→ Demos Shown
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Offer Rate
→ Offers Made
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Close Rate
→ Closes
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Avg Upfront Cash
per close (CAD)
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Fix First
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End-of-Month Projection
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at current run rate
To Hit Target
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Daily Budget Cap
Franklin uses this to keep recommendations within budget
$
/day
Spend Distribution
Top Performers by CPL
Campaign Performance
| Campaign | Spend | Link CTR | Leads | CPL | Opt-in | Bookings | Book % | CPD | Closes | Close % | G1 | G2 | G3 | G4 | CAC | Revenue | ROAS |
|---|
Ad Creative Performance
| Ad | Campaign | Ad Set | Spend | Link CTR | Leads | CPL | Opt-in | Bookings | Book % | CPD | Closes | Close % | G1 | G2 | G3 | G4 | CAC | Revenue | ROAS |
|---|
Grade Distribution Over Time
Grade → Close Funnel
Ad Quality Scorecard
Ranked by quality score — which ads attract buyers, not tire-kickers
| Ad Creative | Leads | Quality Score | G3+ % | CPQL | Book % | Close % | Rev/Lead | G1 | G2 | G3 | G4 |
|---|
Speed to Lead by Grade
DQ Reasons Breakdown
Lead Acquisition Timeline
Recent Leads
| Date | Name | Source | Campaign | Ad | Grade | Dials | STL | Demo | Offer | Closed | Cash |
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Post-Demo Call Outcomes
| Date | Name | Campaign | Ad | Closer | Score | Offer | Outcome | Why No Close | Cash | Revenue | Recording | Notes |
|---|
No Ad Alerts
Franklin will add alerts when he detects performance issues
Active Alerts
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Coaching Needed
0
Watching
0
Positive
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No sales alerts yet
Click "Run Leon's Analysis" to analyze recent demo calls
Fathom recordings — click any call to watch or request Leon's deep analysis
Leon's in-depth call reviews with ratings, coaching insights, and key quotes
Funnel Flow
Landing page → Opt-in → Demo → Close
Monthly Breakdown
| Period | Spend | LPVs | Leads | Opt-in % | CPL | Demos Bkd | Show % | Shown | Offers Made | Closes | Close % (Offer) | FE Cash | FE ROAS |
|---|
Funnel Alerts & Recommendations
0Powered by Louie — opt-in rates, show rates, close rates, and funnel health
Louie analyzes your full funnel — opt-in to close — and generates Lovable-ready prompts for improvement.
Funnel Health
—
Click "Generate Recommendations"
Louie will grade your funnel
Stage-by-Stage Breakdown
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Critical Issues
Page Speed (go.dryscale.com)
Click "Page Speed" to analyze
Objection → Ad Pipeline
Leon's objections → Jerome's creative
Sales objections from Leon's call analysis get passed to Jerome to create scroll-stopping ad hooks that preemptively handle them.
Sales Call Intelligence
Objections, patterns, coaching insights, and ad feedback from Leon's call analysis
🎙
No analysis yet
Click "Run Analysis" to have Leon review new demo calls
Demo Calls
Recent sales calls with AI summaries
Generate New Ads
AI creates ad copy, headlines, and CTAs from your sales call intelligence and performance data
🎯
Click "Generate Ads" to create ad concepts
Uses objections, pain points, and winning moments from your demo calls
Variations Generator
Franklin's scaling recommendations — click to generate the exact variations he suggests
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Generated Variations
All variation batches Jerome has created — with full ad copy and source creative
No variations generated yet
🎙️
Podcast Video Ad
AI-generated script + avatar image. Lip-sync via Speel, editing via Captions.ai.
Pipeline: Jerome writes the script → Gemini generates the avatar image → You upload to Speel + edit in Captions.ai
Video Settings
Generating...
✓
Step 1: Script + Avatar Generated
Jerome wrote the script. Gemini created the avatar. Both ready below.
Script for Speel
Hook (first 3 seconds)
2
Open Speel
Create Video in Speel
Upload the avatar image + paste the script. Speel generates the talking head video with lip sync.
1.
Download the avatar image above and upload it to Speel
2.
Click Copy Script and paste it into Speel's script box
3.
Pick a voice, generate the video, and download the MP4
3
Open Captions
Edit in Captions.ai
Upload the Speel video. Pick an AI editing style — it auto-adds captions, b-roll, transitions, and music.
1.
Upload the Speel MP4 to Captions.ai
2.
Pick an AI Edit style — it auto-adds captions, b-roll, transitions, zooms, and music
3.
Set caption highlight color to #00affe, tweak if needed, export
Scene Breakdown
(editing reference — click to expand)
Use this as a reference if you want to manually tweak the AI edit. Shows highlight words, b-roll cues, transitions, and stat callouts per scene.
4
Upload to Meta
Use this ad copy when posting the video.
Primary Text (above video)
Body
Headline
CTA Button
Creative performance, status, and Jerome's review — all in one place.
Active Ads
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Inactive
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High Performers
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Unique Angles
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Format Mix
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High Performers
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All Creatives
Jerome's Creative Assessment
Leon surfaces real objections from sales calls. Jerome turns them into scroll-stopping ads.
Top Objections from Sales Calls
Run Leon's call analysis first to populate objections
Live Ads
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Queued
0
Draft
0
Batches
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Angles
0
Draft
0
Queued
0
Live
0
Fatiguing
0
Angle Coverage Map
Green = running, blue = queued, gray = untested
Recent Variation Batches
Add Prospect
Pipeline
6-Month Revenue Projection
Forecast Assumptions
6-Month Cash Position
Cash Flow Assumptions
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0 targeting areas
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0 targeting areas
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Auto-Post
Platforms:
Include:
This Week
Planned
Created
Published
Content Details
Generated Creatives
Prospect Research
Enter a company name and website to generate a full meeting prep brief in ~10 seconds
Advertising Detection
Opportunity Score Breakdown
Website Score Breakdown
SEO Score Breakdown
Competitive Landscape
Talking Points
Predicted Objections
Recommended Case Study
Researching prospect...
Analyzing website, ads, reviews, and competitors
Quick Actions
Manually trigger agent tasks
Activity Feed
Real-time timeline of all agent actions
System Health
Agent Performance (7D)
Cross-Agent Communication
Chain of reasoning — how agents inform each other
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