DryScale B2B Ads Dashboard

Pulling live data...

Revenue

Net revenue for selected period

Profitability

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Gross Margin

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Gross Profit

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Total Expenses

Revenue Breakdown

Front-End

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Setup & onboarding

MRR

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Recurring payments

Back-End

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Upsells & add-ons

Net Revenue

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After refunds ($0)

Monthly Revenue

Revenue by Month

Month	FE	MRR	BE	Net

Expenses Breakdown

Marketing

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Ads, tools, creative

Labour

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Team & contractors

Overhead

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Software & subscriptions

Other

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Miscellaneous

Expense Distribution

Expense Summary

Total Expenses —

Expense Count —

Avg Daily Burn —

Revenue : Expense Ratio —

Daily Budget Cap

Franklin uses this to keep recommendations within budget

$ /day

Spend Distribution

Top Performers by CPL

Campaign Performance

Campaign	Spend	Leads	CPL	Opt-in	Bookings	Closes	CAC	Revenue	ROAS

Ad Creative Performance

Ad	Campaign	Spend	Leads	CPL	Opt-in	Closes	CAC	Revenue	ROAS

Revenue by Ad

Top Revenue Generators

Ad-to-Close Attribution

Which creatives produce revenue, not just leads

Ad Creative	Leads	Demos	Closes	Close %	Cash	Revenue

Lead Acquisition Timeline

Recent Leads

Date	Name	Ad	Grade	Dials	STL	Demo	Offer	Closed	Cash

No Ad Alerts

Franklin will add alerts when he detects performance issues

Active Alerts

Coaching Needed

Watching

Positive

No sales alerts yet

Click "Run Leon's Analysis" to analyze recent demo calls

Fathom recordings — click any call to watch or request Leon's deep analysis

Leon's in-depth call reviews with ratings, coaching insights, and key quotes

Funnel Flow

Landing page → Opt-in → Demo → Close

Monthly Breakdown

Period	Spend	LPVs	Leads	Opt-in %	CPL	Demos Bkd	Show %	Shown	Offers Made	Closes	Close % (Offer)	FE Cash	FE ROAS

Funnel Alerts & Recommendations

Louie analyzes funnel performance, sales insights, and page speed to generate Lovable-ready prompts.

Page Speed (go.dryscale.com)

Click "Refresh" to analyze page speed

Objection → Ad Pipeline

Leon's objections → Jerome's creative

Sales objections from Leon's call analysis get passed to Jerome to create scroll-stopping ad hooks that preemptively handle them.

Sales Intelligence

From Fathom call transcripts

Leon analyzes demo calls to extract objections, pain points, and winning phrases that inform ad creative.

Connected

Creative Engine

Jerome + Gemini + Pillow

Jerome generates static ads, video scripts, and ad copy using AI image generation and the DryScale layout engine.

Active

Sales Call Intelligence

Objections, patterns, coaching insights, and ad feedback from Leon's call analysis

🎙

No analysis yet

Click "Run Analysis" to have Leon review new demo calls

Generate New Ads

AI creates ad copy, headlines, and CTAs from your sales call intelligence and performance data

Target Niche

Number of Ads

Ad Style

Creative Layouts

Platform

🎯

Click "Generate Ads" to create ad concepts

Uses objections, pain points, and winning moments from your demo calls

🎤

UGC Talking Head

AI avatar speaks your script to camera

Looks like organic phone-recorded content. Best for Stories, Reels, and feed. Powered by HeyGen.

📝

Text-on-Screen + B-Roll

Bold text with transitions over video footage

Scroll-stopping text ads with DryScale brand. Best for feed and in-stream. Powered by Creatomate.

Video Settings

Script

Angle

Duration

Platform

Aspect Ratio

Avatar

Voice

Jerome reviews creative quality — angle freshness, hook strength, and alignment with sales insights.

Running Ads

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Unique Angles

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Format Mix

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Avg Age

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Running Creative

Leon surfaces real objections from sales calls. Jerome turns them into scroll-stopping ads.

Top Objections from Sales Calls

Source: Leon's call analysis

Run Leon's call analysis first to populate objections

Live Ads

Queued

Draft

Batches

Angles

Draft 0

Queued 0

Live 0

Fatiguing 0

Angle Coverage Map

Green = running, blue = queued, gray = untested

Recent Variation Batches

Quick Actions

Manually trigger agent tasks

Activity Feed

Real-time timeline of all agent actions

System Health

Agent Performance (7D)

Cross-Agent Communication

Chain of reasoning — how agents inform each other

Overview