Overview
KPIs, revenue, and funnel performance
Revenue
Profitability
Revenue Breakdown
Monthly Revenue
Revenue by Month
| Month | FE | MRR | BE | Net |
|---|
Expenses Breakdown
Expense Distribution
Expense Summary
Spend Distribution
Top Performers by CPL
Campaign Performance
| Campaign | Spend | Leads | CPL | Opt-in | Bookings | Closes | CAC | Revenue | ROAS |
|---|
Ad Creative Performance
| Ad | Campaign | Spend | Leads | CPL | Opt-in | Closes | CAC | Revenue | ROAS |
|---|
Revenue by Ad
Top Revenue Generators
Ad-to-Close Attribution
Which creatives produce revenue, not just leads
| Ad Creative | Leads | Demos | Closes | Close % | Cash | Revenue |
|---|
Lead Acquisition Timeline
Recent Leads
| Date | Name | Ad | Grade | Dials | STL | Demo | Offer | Closed | Cash |
|---|
Fathom recordings — click any call to watch or request Leon's deep analysis
Leon's in-depth call reviews with ratings, coaching insights, and key quotes
Funnel Flow
Landing page → Opt-in → Demo → Close
Monthly Breakdown
| Period | Spend | LPVs | Leads | Opt-in % | CPL | Demos Bkd | Show % | Shown | Offers Made | Closes | Close % (Offer) | FE Cash | FE ROAS |
|---|
Funnel Alerts & Recommendations
0Louie analyzes funnel performance, sales insights, and page speed to generate Lovable-ready prompts.
Page Speed (go.dryscale.com)
Sales Call Intelligence
Objections, patterns, coaching insights, and ad feedback from Leon's call analysis
Generate New Ads
AI creates ad copy, headlines, and CTAs from your sales call intelligence and performance data
Video Settings
Jerome reviews creative quality — angle freshness, hook strength, and alignment with sales insights.
Running Creative
Leon surfaces real objections from sales calls. Jerome turns them into scroll-stopping ads.
Top Objections from Sales Calls
Angle Coverage Map
Green = running, blue = queued, gray = untested
Recent Variation Batches
Quick Actions
Manually trigger agent tasks
Activity Feed
Real-time timeline of all agent actions
System Health
Agent Performance (7D)
Cross-Agent Communication
Chain of reasoning — how agents inform each other